What is the “Vignobles et Découvertes” label?   

Created in 2010 by the Ministers of Agriculture and Tourism, the label aims to promote wine tourism activities. It is awarded for 3 years to various tourist actors such as vineyards, tourist offices or wine-related accommodation. 

Atout France, a public organisation attached to the Ministry of Tourism, is in charge of managing the Vignobles et découvertes label. Their aim is to strengthen the tourist appeal of “Destination France”. They pursue this objective via several actions such as the financing of tourism projects, the launch of communication campaigns abroad and of course via the labelling of the tourism sector with the Vignobles et découvertes label. It is often ignored, but Atout France is also responsible for the stars for accommodation (hotels, campsites, etc.).

The aim of the label is therefore to promote a quality tourist offer and to distinguish it from other tourist offers. It also conveys several values:

  • Taste and tradition
  • Authenticity
  • Enhancing the value of our heritage
  • Responsible consumption
  • Quality of welcome for French and foreign tourists

Why are we partners?

The Domaine de Soustres has been awarded the “Vignobles et Découvertes” label for more than two years for our various tours and tastings that we offer to the public.  This label allows our estate to benefit from the visibility it offers via the referencing of the labelled places. The aim is to promote our estate and the activities we offer. For us, it is an additional recognition in the work accomplished to offer you activities always more qualitative.


By being labelled, we also have access to the strength of the “Vignobles et Découvertes” network. It allows us to create a dynamic with all the labelled professionals. Several times a year, Atout France organises events in cooperation with certified professionals. The Tourism Office also gives preference to labelled establishments for certain events.

In the Ensérune area, our partners such as the Vélorail du Canal du Midi and the Musée d’Ensérune have been awarded the “Vignobles et découvertes” label. We also organise with “Domiti’ana” several visits during the summer season. 

You can find all the information on the different activities offered on our website, our social networks and on the websites of our partners.

See you soon at the estate !

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